Intake Social

Alliance Orthopedics is a physical therapy practice where patient acquisition is driven primarily by physician referrals — not social media followers. Their challenge wasn't reach. It was trust.

We designed Intake Social as a content system built specifically for this referral-trust model. Instead of chasing engagement metrics, the system focuses on content that reinforces clinical credibility: patient education, team culture, and anonymized case studies.

The result is a social media presence that serves the practice's actual growth driver — physician confidence — rather than vanity metrics that don't convert in healthcare.